The P.L.E.D.G.E. campaign was developed to reduce firearm injury through school-based education. In this phase our focus is to gather input from students, parents, and teachers about a school-based firearm safety education curriculum. In the next phase, we plan to create working groups to develop the core principles of our curriculum. Working groups will include school officers, law enforcements, psychologists, pediatricians, and behavioral scientists.

Our long-term mission is to focus on childhood education to reduce firearm injury. In turn, we hope to change the generational mindset around firearm ownership.

The P.L.E.D.G.E. campaign proposal is to reduce pediatric firearm deaths and promote generational mindset change about gun ownership.